The elements of SEO

Search engine optimisation divides into two broad categories:

1. The optimisation of on site elements
2. Referrals – inbound links – from other websites,

The optimisation of of onsite elements

• Naming of URLs
• Page title
• Metadata
• Body content, including mark-up of body content
• Information Architecture, including link phases and link structure

• Link building
• Search Engine Marketing (SEM) and submission
• Directories
• Google sitemaps
• Google Adwords and paid search

More on search engine optimisation

• Search Engine Optimisation
• UX Search Engine Optimisation
• The elements of SEO
• How the basic search algorhitm works
• How Google works
• Key words, phrases and content for SEO

See also

• Information architecture

All UX services

• User-centred design
• Website accessibility
• Search Engine Optimisation
• Web Content & Copywriting

References and further reading

• UK Law for websites on the RNIB website
• WAI at the W3C
• Checklist of Checkpoints for Web Content Accessibility Guidelines 1.0
• Web Content Accessibility Guidelines (WCAG) 2.0
• Guild of Accessible Web Designers

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