Welcome to El Nino Media – User Centred Web Design

El Nino Media is a specialist user centred (UX) web design consultancy.

UX – a design philosophy

By using the strategy and methods of user centred design, which have been developed in product design over the last 50 years, and marshalling these to the specific design challenges of web design, and to specialist knowledge of web standards and technologies, we can create better online experiences for users, and a greater return on investment for your business.

UX web design is not web design and development – though we can do these –, it is more akin to business analysis, some even call it 'web business analysis'.

UX is an analytic method that places user experience at the centre of design decisions.

Understanding the psychology of users to deliver real business benefits

UX web design uses techniques from the social sciences (anthropology and psychology in particular), and from marketing and advertising to interpret users needs and perceptions of a product to better to present information to users in a way users that is meaningful and appealing to them.

In UX design practise a user is not simply the end user, or customer, it is a definition that includes the business users and other stakeholders. UX design is sensitive to the practicalities of sustaining an effective online presence. We can only do this by gaining an understanding of the purposes and aims an organisation has for its website.

That is why as part of the UX method we work in partnership with you to help clarify your web and online strategy.

Faciliatating an understanding of the goals and purposes of your online presence

From simple card sorting, to the development of idealised fictional users called 'personas', to more involved fieldwork and ethnography, we seek to understand user goals and journey's.

Web also offers opportunities to use web analytics, user feedback and other marketing intelligence and customer insight to create as full a picture as possible.

By these methods we can get behind the assumptions and bias's to produce a more objective view of objectives and priorities.

Testing to eliminate errors and amplify strengths

Crucial to UX design is the early and often testing regime. Usability testing using prototypes and live subjects helps eradicate design flaws and optimise design virtues.

It does require some significant investment early on in the design process to work in this way.

But more and more companies and organisations are realising that this investment in creating a solid foundation for your web project saves times and money in the long run as well as delivering superior results.

All UX services